01 Demonstrations, not client work
Most portfolios ask you to take their word for it. Ours opens.
This is our founding season, and we would rather hand you something you can operate than a wall of logos you have to take on faith. Borrowing credibility is easy. Inventing it is easier still, and it is the fastest way to lose someone who looks at pictures for a living.
So we built the proof ourselves: three complete photography websites for studios that do not exist. Every one is a real site at its own address. Open one, scroll it on your phone, press the buttons, submit the form and watch it tell you honestly that nothing was sent.
Three studios, three briefs, one standard of construction.
02 Wedding Canvas Studio
Cinematic, and priced in public.
The brief we set ourselves: a long, quiet gallery where the photographs are the whole argument, and the enquiry is never more than one tap away.
Weddings are decided emotionally and justified practically, so the page opens on a moving frame and runs unhurried before it says a word about money. Prices are then published in full. A couple who cannot afford you should discover that on the website, not in your inbox.
- Full-bleed video opening, with a poster image on mobile and reduced motion
- Editorial mosaic gallery that breaks the grid, so it reads as a portfolio not a product list
- Three collections with everything included listed plainly
- Cormorant Garamond and Inter; bone, charcoal and clay
The real site, running live. Wedding Canvas Studio is an invented studio. Not a real business, and not client work.
03 Rowan Hill Portraits
Warm first, booked in three clicks.
The brief we set ourselves: warmth first, the price visible without scrolling, and a booking that takes three clicks.
Family sessions are a smaller decision made more often, so this one front-loads everything a parent needs: what it costs, how long it takes, when they can have one. The session fee appears in the first screen, which is unusual in this category and exactly why it works.
- Split opening, with the offer on the left and the photograph on the right
- Session fee stated above the fold, on purpose
- Three session types and no more, so nobody has to choose from a menu
- Lora and Inter; cream, walnut and sage, softer corners throughout
The real site, running live. Rowan Hill Portraits is an invented studio. Not a real business, and not client work.
04 Northline Property Media
Built to be read in ninety seconds.
The brief we set ourselves: built for an estate agent with a listing going live on Friday.
Nobody browsing this site is having a feeling about it. They want the turnaround, the price, and whether you can be there on Thursday. So the numbers sit in the first screen as figures, the recent work filters by property type without a page reload, and the whole thing is built to be skimmed.
- Video opening, then turnaround and price as hard figures
- Filterable recent shoots, working without a page reload
- Published per-property pricing with an agency account rate
- Archivo and Inter; white, graphite and slate blue, tabular figures
The real site, running live. Try the property-type filter. Northline Property Media is an invented studio. Not a real business, and not client work.
05 The obvious question
"Anyone can make a nice demo. What about real clients?"
Fair, and we would ask it too.
The demonstrations are not the promise. The promise is the free preview: we will build you a real site, with your real photographs, before you pay anything. At that point you are not judging our demonstrations any more. You are judging yours.
When we have real client work we will replace this page with it, and we will say which ones were founding clients.